Meet the Maker

RoCreate, established in 2013, with a simple curiosity and a love for creating by hand. What started as leather bead wrap bracelets slowly grew into a deeper creative practice—one rooted in storytelling, intention, and meaning.

Born and raised in Central New York, in the foothills of the Adirondack Mountains, I’ve always felt drawn to nature and artistry. Jewelry became a way to express that pull early on, from playful childhood accessories to treasured pieces passed down by my grandfather—and eventually following my father’s footsteps as a talented jeweler who inspired my own craft.

In 2021, I moved to Santa Cruz, California, where the coastline became part of my creative rhythm. I spend hours combing the shore for sea glass, transforming each found treasure into one-of-a-kind jewelry that carries the quiet beauty of where it came from.

Alongside sea glass, I work with sterling silver, brass, copper, gemstones, leather, beads, and even guitar strings—turning small, meaningful elements into wearable pieces. Hidden details, personal symbols, and thoughtful touches are at the heart of every piece.

I take pride in knowing that each RoCreate design is entirely unique, made to be worn, loved, and lived in—just like the moments that inspire them.

-Rochelle